Mooringo
Mooringo is a digital service that simplifies mooring for boaters and supports harbor management. Originally designed as an ”Airbnb for boaters,” the app evolved to serve harbors as well—offering real-time mooring status, improved communication, and local information. It bridges the gap between boaters and harbor masters, making both planning and spontaneous travel easier.
My Role
I was responsible for both print and digital design.
I worked on the app interface, the website, and created exhibition materials, including the visual concept for the trade show booth. I also contributed to user research and early product decisions, collaborating closely with the developers, CEO, and marketing team.
The Result
The app improved communication between boaters and harbor masters, providing real-time updates on mooring availability. The interface made it easy for users to mark their mooring as vacant or booked, and features like nearby services added practical value. The service was well received at boating fairs, where the printed materials, website, and exhibition booth helped clearly communicate the concept and attract interest.
Prototype
A central feature of the prototype was the ability for boaters to book a mooring directly through the app. The interaction was designed to be fast and intuitive: users could select a mooring on the map, choose a time frame, and confirm the booking with a simple slider. The interface visually signaled mooring status green for available, red for occupied mirroring real-world harbor systems and making the status easy to understand, even in high-glare outdoor settings.
The interactive map also offered much more than moorings. Users could explore their surroundings by toggling layers for petrol stations, restaurants, supermarkets, music events, and other local points of interest. This transformed the app from a functional booking tool into a travel companion, supporting both practical needs and enriching the boating experience along the way..
Research and Mooringo Hamnwebb
User interviews and behavior mapping revealed that boaters typically do not own their moorings, these are managed by harbors. This insight led to a major pivot in the app’s direction: from peer-to-peer sharing to a more integrated tool supporting harbor infrastructure. Boaters needed a way to temporarily release their mooring and find new ones; harbor masters needed accurate, up-to-date availability data.
UI
Mooringo’s visual identity combines a nautical foundation with a playful and youthful twist. While the base uses familiar marine tones like blue, the addition of fresh greens, coral pinks, and sunny yellows creates an open, friendly feeling that sets the brand apart from more traditional harbor aesthetics. The color palette reflects a modern take on boating—welcoming a new generation of boaters while remaining functional and readable in outdoor environments. The design is approachable, energetic, and easy to recognize—just like the app’s purpose