SGAM
This project redesigns the digital presence of SGAM, a property optimization consultancy offering system-independent advisory services. The focus is on clearly communicating technical offerings and making them easier to understand and act on. Developed in close collaboration with the client, the result is digital foundation aligned with SGAM’s long-term, customer-centric approach.
My Role
I led the redesign of SGAM’s digital presence, focusing on clarity and structure. In close collaboration with the client, I refined messaging, reorganized content, and developed a light visual rebrand. This included a visual identity framework, PowerPoint templates, and a custom icon set to better communicate technical services.
The Result
The new digital foundation makes SGAM’s property optimization services clearer and easier to act on. Consistent visuals and presentation templates translate complex, system-independent advisory services into a more accessible and trustworthy experience, strengthening SGAM’s professional credibility.
Usability testing
Early in the process we took the opportunity to make a simple usability test with 5 customers to see if I could find any clues on specific pain points in the current system.
The method I used was an in-person “ think aloud” test.
Brand Strategy
The brand strategy focuses on clarity, trust, and long-term value. SGAM is positioned as a system-independent expert in property optimization, translating complex technical services into clear, confident communication. The strategy emphasizes professionalism, consistency, and customer proximity, supporting informed decision-making while reinforcing SGAM’s role as a reliable, long-term partner.
Visual Identity
The visual identity is built around clarity and credibility. A restrained color palette, clear typography, and a consistent icon system support the communication of technical content without adding visual noise. The design balances a professional, technical expression with a customer-centric tone, ensuring the brand feels both trustworthy and approachable across digital and presentation materials.
Before
Before the redesign, the site and brand communication lacked cohesion, with fragmented messaging and an unclear value proposition that made it difficult to understand SGAM’s full offering.